Philippa Morphet

In my current role, I am responsible for the development, production and execution of global marketing campaigns to drive awareness of LifeSize and LifeSize solutions/products within new and existing customer environments. This involves working collaboratively with cross functional teams to develop campaigns that help drive awareness, demand and incremental sales through corporate and channel partner channels, events, online buys and more. Then deliver and manage the execution of these integrated marketing

Responsible for the implementation and support of marketing relationships and initiatives with LifeSize channel partners through the development of marketing programs and tools throughout the EMEA region. This includes the management of marketing funds and the promotion of corporate marketing initiatives to the channel.

Role involved driving the application of new and existing Waters chromatography and mass spec technologies into the Chemical Analysis (food, environmental and fine chemical) markets. This included developing marketing strategies and collateral, researching potential new markets and obtaining and analysing competitive, field sales and customer information.

I was head of a team of 5 marketing and design executives for one of the UK’s largest independent Telecommunications Hardware Distributors. My role was to effectively manage the marketing design team; control the flow of marketing activity through the business; act as proactive conduit between Nimans marketing and all other departments; and control the marketing communication requirements of the business.

I started at PCWB as a Marketing Database Administrator, was then promoted to Marketing Assistant before moving up to a Marketing Executive role. My role covered campaign management of direct mailings, press inserts, advertising, sponsorship and e-marketing including budgetary control and results analysis for each campaign. I also managed key exhibitions and conferences through all stages of planning and advertising through to show delivery and measurement with budgets ranging from £5k - £50k.

Management & Marketing