Pia Gruber

• Responsible to manage /coordinate/follow up on local media campaigns in the BENELUX and UK markets (TV, OOH, Print, Digital). • Transform global brand campaigns into local media campaigns strategically and operationally according to market needs and goals considering critical KPIs. • Implement innovative media executions and analysing market trends. • Budget responsibility • Monitor, analyse and optimize local media campaigns keeping a view on critical business KPIs. • Competitor analysis

• Responsible to manage /coordinate/follow up on media executions for various clients as Universal Music, Unilever Food Solutions, Hilcona, Check24 (TV, OOH, Print, Digital). • Media Consulting • Developing and implementing innvoative 360°marketing strategies/target group specific measures/coordinating various cross-marketing campaigns. • Budget responsibility

• CSR communication/sustainable development. • Developing and implementing CSR strategies together with the department of Sustainable Management.

• Database- and Direct Marketing • Handling • Client Service/Support

• Responsible to manage/coordinate/execute brand campaigns for the brand MAGGI (TV, OOH, Print). • Developing marketing strategies. • Support sustainable development/CSR communication. • Monitor, analyse and optimize brand campaigns based on critical KPIs and providing recommendations for action. • Preparing business presentations.

• Responsible to manage/coordinate/execute retail campaigns. • Developing international POS marketing strategies. • Budget Responsibility • Preparing presentations incl. campaign results and evaluations.

Marketing und Vertrieb