Pierfrancesco Colaprico

Responsible for multilingual paid search initiatives and bid management optimisation across 16 accounts. Keyword portfolio of approximately 1MM keywords per account. Total yearly budget of approximately 4.5MM CHF. Principal duties include: -Develop and manage SEA campaigns. -Analyse performance. -Share accountability. -Launch new SEA campaigns across multiple locations to increase Brand Awareness, conversion and revenue. -A/B testing activities to improve key metrics. -Deliver performance reports.

- Batch processing - Monitoring and 1st Level Support - Support outage and maintenance schedules - Technical support and process improvement suggestion - Monitor system and completion of Production file transfers via CD, GIS, Control-M etc - Network and GIS Checks - Windows, Unix and SQL Deployments in all regions - Document and manage any issues that caused SLA breach - Ensure delivery of transmissions to meet SLA's - Use MC and Visa clearing and settlement systems to reconcile POS transactions

-Create, implement, track, analyze, optimize SEA campaigns in English & Italian -Manage campaigns in Adwords, Yahoo SM, MSN AdCenter and Bid Mngmnt tool -Keyword localization -Work with AM's to improve ROI, launch new campaigns etc -Monthly reports to analyze SEA traffic through Google Analytics -Provide recommendations and consulting to clients and AM's for SEA campaign development and implementation -Responsible for ad copy creation, keyword research, keyword traffic estimates and analytics analysis

Implementation Consultant role for an International Corporate Card provider. -Coordinate new Card Program implementation. -System set-up of new clients on mainframe, reporting, billing, desktop integration, card roll. -Rollout of GE, Airplus, ING and Vpayment card programs. -Oversee new accounts for initial 90 days until transition to BAU. -Actively contribute to team / business goals and projects. -Manage multiple priorities and deadlines concurrently.

-Resolve account queries from cardholders and PAs -Promote the use of GE products -Translate historical data and legal documentation (English - Italian) -Collection Activities: minimise bad debt contacting delinquent cardholders and business reps -Support the management of credit lines for Lloyds TSB -Create, check, distribute reports internally and externally within SLAs -Liaise with other business units to ensure the efficient maintenance of card programs -Card Program set-up on mainframe sys

Interpreter/Translator for the Drop in Centre of the Asylum Seekers Office in Leeds, UK. Duties involved interpreting and translating documents. Languages: Italian - Spanish - English

Main language: English - Subsidiary language: Spanish - Professional Route: Multimedia for Business. Thesis topic: Leeds Economic and Financial Development (How has the City of Leeds managed to become England' second financial centre)

Topics covered: Study of fundamental matters, such as Italian, English, history, mathematics, physics, chemistry, biology, physical education. The subjects specific to address are: technical design, construction, technology, construction, valuation estimates, topography, law.