Pierre Berendes

Gamned provides advertisers with Programmatic Media technologies and services. Gamned works with more than 200 brands, running real-time programmatic campaigns in more than 80 countries, serving more than 2 billion ads monthly. Gamned Programmatic Media Platform (PMP) offers advertisers advanced personalized Display campaigns, highly scalable, to reach their prospects and customers, for branding, acquisition or retargeting campaigns.

In charge of capacity building program on e-commerce for 8 African countries (Benin, Burkina Fasso, Gambia, Ghana, Ivory Coast, Mali, Senegal, Togo). Focus on eGovernement, regulatory framework, ICT tools, payment methods, logistic, m-commerce, m-marketing and best practice sharing. Include distance learning and face to face training in western Africa.

Ad-Exchange is the first media in France regarding programmatic advertising and marketing automation.

- Boost online contribution to business & develop best in class digital channel - Responsible for B2C & B2B online sales channel P&L : increase from 20M$ to 250 M$ - Manage digital marketing team in Switzerland & Romania, agencies & suppliers : paid search (SEM/SEA), SEO, display advertising (performance using ad exchange/ RTB), affiliates marketing (Zanox & Tradedoubler), email marketing, social media commerce, Ad Server (DFA)… - Lead multichannel experience : RoPo, telesales, click to call/chat, m-comm

Business Development for more than 50 start-ups for Paris Region Labs in 4 areas - Go to market for innovative products - Coaching founders - Digital Marketing - Finance / Venture Capital

- Launching conference & trade show business for eCommerce Paris : defining market trends, program building, visitor traffic management (newsletter, partnerships & affiliates9 - Consulting, study & white papers on new trends in telecoms, internet and e-commerce - Editor at ebusiness.info

In charge of marketing studies on european fiber network, data hosting, mobile and European ISP

Double cursus