Pierre Willaert

Developing growth strategy plan to achieve a double-digit growth with the right product market fit. Directly and indirectly leading the sales, product marketing & PR as well as the operations teams (leading a team of 11+ FTE’s)

Independent Business Consultant with a focus on Payments, Fintech and SaaS business models; helping startups and scale-ups to achieve growth.

Led the growth of Ingenico’s Full Service proposition within the SMB business unit with a focus on repeatability and product development. Delivered a growth strategy plan for Ingenico’s Marketplace sales & go-to-market solutions. Directly and indirectly managed sales, operations, finance and product organisation with final responsibility over the P/L.

Created, managed and promoted a strategic, matrix-based Product Business Unit around Ingenico ePayments’ Full Service offering: - Directly and indirectly managed +25 people across the organisation and 5 countries. - Transitioned organisation from a technical service provider towards a financial services provider. - Covered all aspects of the organizational change within ePayments: budgeting, strategic evolution, sales and operations and product evolution.

Created and deployed a new Key Account Management department within the Ogone / Ingenico ePayment sales organisation; recruited and coordinated 15 Key Account Managers across Europe. Established customer growth and retention strategy: local objective setting and realization, up- and cross selling of key products. Increased total share by 60% (€45mio/year). Dealt with key partners in various countries to maintain, build and detect white labelling opportunities.

Provided leadership to a team of Internal Sales, Sales Manager and Key Account Manager; re-organizing sales team to manage a more mature market. Defined and implemented a yearly commercial plan to realize growth objectives and adapt it to changing situations within an evolving market. Drove B2B sales of e-commerce online payment services, from mass market merchant up to international key accounts and key players on e-commerce in different sectors.

Led and coordinated the Belgian, Netherlands and German sales team (3 Country Managers, 10 Key Account Managers, Sales Managers and Internal Sales Advisors). Defined and applied a yearly commercial plan, including setting up regional objectives in line with the company targets. Streamlined the company sales structure. Improved market positioning by identifying and securing white labelling opportunities in Central Europe.