Pietro Häger

• Responsible for the creation and management of the online marketing calendar • Content creation, management and analysis for konen.de • Responsible for all email marketing and online CRM activities to drive traffic, sales and consumer loyalty • Development and operational execution of the fashion house’s organic and paid social media strategy • Introduction of social media performance marketing and dynamic product ads

• Content production for all on- and offline channels incl. photo shoots for ad campaigns, social media, and e-commerce • Development and operational execution of the social media strategy (Instagram, Facebook, Snapchat, Twitter, Pinterest, Youtube, Bench blog) • Management of influencer relations • One indirect reporting line

• Development, execution, and analysis of content marketing initiatives • Operational on-site content management for five sub-domains • Responsible for conceptualizing, creating, and analyzing product- and content-related email marketing campaigns • Production of online editorials • One indirect reporting line • In addition, same responsibilities as in the Online Merchandise Manager position

• Conception, organization, and supervision of the eCommerce product-photography and -description for the Bench online store • Responsible for buying, planning, monitoring, optimizing, and on-site merchandising the entire stock of the Bench online store • Conception and operational execution of regular promotions and performance marketing initiatives in collaboration with Digital Marketing • Development and implementation of product performance reports to continuously measure and optimize KPIs

• Drafted job ads, employment contracts and employment reference letters • Coordinated communication between applicants, HR-managers and specialty departments

• Conceptualized, organized and supervised photo-shootings for online and print media • Developed layouts for print materials and coordinated layout- generation with graphic agencies • Analyzed and created content for the international email-newsletter and diverse social media channels

• Creation and revision of sample solutions for the master’s course “Empirical Methods”

• Managed the contact with applicants • Drafted job ads, employment contracts and employment reference letters

• Established the first contact with new clients • Organized meetings between new clients and the sales-team

• Analysis of the business plan of a IT-service provider • Development of a MS-Excel-based instrument to incorporate opportunities and threats into business plans • Layout design for advertising media and revision of presentations

Topic of the master's thesis: "The Effect of Luxury Brands'​ Online Product Assortment and Purchase Options on Customer-Based Brand Equity: An Experimental Study"