Pinar Hazal Sahin Yildirim

- Owned Deals & Pricing conversion domain across web and apps. - Delivered +5.1% BoP uplift through structured experimentation focusing on simplifying rate comparison and increasing booking confidence (Champion / Cheapest / Direct). - Led multi-cycle Co-OKRs across B2C UX, B2B ranking & auction mechanics, monetization, and personalization. - Balanced conversion growth with monetization and auction constraints. - Increased login conversion ~30% via member-only pricing value proposition and signup UX optimiza

- Led 3 PMs + 1 intern, owning Hotels and international expansion - Launched Hotels MVP in ~8 months, reaching ~2K bookings in year one. - Drove +25% session growth via GHA and marketplace growth. - Led post-acquisition integration after Obilet’s acquisition of Biletall. - Owned prioritization and trade-offs across growth, monetization, and UX.

- Built internal travel funnel replacing third-party flow. - Led end-to-end product integration of ticketing funnel into an e-commerce based ecosystem. - Improved search-to-booking conversion by 50%, reaching ~1K tickets/day.

Sole PM launching Flight & Ferry ticketing on a bus-first marketplace. Owned discovery, delivery, and post-launch optimization with CTO/founders.

Launched Pegasus Airlines web and mobile products from scratch. Owned end-to-end delivery bridging airline stakeholders and engineering teams

Process analyzing & process optimization projects, including as-is analysis, identification of the areas that have the potential for improvement and developing to-be processes

Assisted L’Oréal Paris Skin Care and Coloration Product Managers for 5 months, supporting product launches, agency coordination, artwork management, and ongoing market and competitor analysis, including strategic positioning and customer research.

Collaborated with the Digital Marketing Specialist and Marketing Manager on a website redesign project, supporting user research through focus groups and surveys, analyzing the current website experience, defining target-state processes, and preparing the agency brief.

Observation of the pump manufacturing process and determination of Kaizen and 5S improvement areas.