Piotr Walicki

Created and implemented a design framework for mobile UX design and thus streamlined the design process in mobile app & website project for a major Asian airline Designed innovative tablet optimized website template for flights search and booking Worked out wireframes, user journeys, sitemaps and workflows across web and mobile booking applications projects for airline booking

Designed and implemented a new corporate website (www.oce.com.pl) in SDL Tridion CMS and thus reached highest conversion rate as well as improved lead generation to top 5 among all subsidiaries’ websites within a year Designed, developed and implemented product landing pages, microsites, and emails with focus on ROI and high conversion rates (10%) and click through rates (29%) Consulted effectively the Dutch-based Global Web Team on User Experience thus contributed to improving customer experience of usin

Responsible for User Experience design, usability and information architecture at a major B2B portal (www.nf.pl) Usability manager at www.uzytecznastrona.pl (“usable page”) business project, successfully designed and managed commercial usability audits and tests for external customers Worked out wireframes for a server monitoring e-business application Effectively created information architecture, including dynamic data visualization models Implemented complete usability checklist with recommendation sc

Increased development process effectiveness through implementing User Centric Design and Agile methods Effectively managed a flash website project for UK-based customer Prepared and delivered reports to CEO

Worked on versatile B2C portal projects for farming and food industries (www.farmer.pl, www.gieldarolna.pl), effectively created and implemented information architecture and interaction design Effectively led creative, editorial and technical teams and managed the whole business project Successfully created new online services that became leading and gained high profit when were sold Experienced in implementing of a digital content strategy for a print magazine “Farmer”

Designed, implemented and managed a new online application for an e-commerce project, that had 2.7M monthly sales Effectively performed responsibilities of a tech lead in a B2B indirect sales organization of the leading Polish Telecom Company

Developed content, interaction design and information architecture in a B2B portal project Created innovative content strategy and information architecture principles on the corporate website (www.telekomunikacja.pl/biznes/) that are used for business products portfolio presentation (since 2002)