Polina Leto

- Management of the User Acquisition team (5 people, junior to senior): mentoring, engagement, goal setting, career development, tasks; - Marketing strategy and budget execution for 4 products of the World of Warships franchise: PC, console, and mobile, focusing on strategic oversight of UA campaigns across the main sources: Google, Meta, Apple, Microsoft, Yahoo, Twitter, Line, etc.; - Developing strategies to promote the product and attract new players. - Launch of a promotion for a new mobile product.

- Planning and launching 150+ advertising campaigns to attract players in different sources worldwide; - Optimising campaigns and allocating budgets across channels and geo to achieve KPIs - amount and CPI - by region, considering traffic ROI and retention; - Reporting and analytics of ad campaigns based on internal systems, Tableau, third party trackers, dashboards in Looker: conclusions from past campaigns with strategising, reporting bugs in attribution or tracking, commissioning brand impact analyses.

Communication with partner networks, DSP and webmasters: contracting, reporting, conditions for generating leads, media buying.

Running outsourced advertising campaigns for 100+ clients from a wide variety of industries (finance, building, beauty industry, entertainment, e-commerce, jurisprudence etc.), developing strategies and marketing approaches to generate leads and to improve online presence of the products; Communication with partner networks, DSP and webmasters: contracting, reporting, conditions for generating leads, media buying.