Polina Medvedeva

- Conducted 10+ social media competitor analyses to inform content strategy for the global and local market - Assisted in the preparation and distribution of global guidelines and campaign handbook - Produced social media content to enhance the brand engagement - Led the search and proposal process for content creators, identifying key influencers and developing tailored collaboration proposals to align with brand strategy and campaign objectives

- 20+ digital media partnerships for Huawei, AppGallery, Beiersdorf, Kärcher, Colgate-Palmolive, pioneering new platforms i.e. TikTok - 20+ influencers campaigns for Beiersdorf, Colgate-Palmolive, including celebrity partnership and long-term campaign with over than 150 micro- bloggers - 2 longitude 360 campaigns executed for Beiersdorf and Colgate-Palmolive - 25+ creative strategies developed - 5+ video shootings for digital and TV campaigns - Developed an internal database of influencers

Supported strategy team in competitors and audience analysis for Theraflu, Head and Shoulders, Jacobs, Ariel, Obi