Mag. Polina Stolpovskaya

IPinfo is a leading IP data provider (#SaaS #DaaS service). I head up all things marketing, building the marketing foundation for successful growth, scaling the marketing team from scratch, and making sure that we serve the right audience using the right instruments and channels. Marketing mix includes many different channels targeting niche B2B audiences: from SEO to Ads, from socials to content marketing. We've achieved great results when it comes to lead and deal size, moving from SMBs to Enterprise.

In startups, you wear many hats, so there's always something new and fun to do, as you're helping to build a company from scratch and prove the experiment! Being the first and only marketing person in the company, my main focus was on: – Digital marketing management (Analytics and experiments, SEO, paid advertisement, content management); – Customer success.

At Tandem I did digital marketing in all possible ways with a focus on the web app: – Analytics management (GA, GTM, Data Studio automatic reporting; Google Optimize). – SEO (International SEO with 10 localizations). – Content management. – Country management – RU. Achievements: – x2 website traffic growth before the web app launch. x3 website traffic growth after the web app launch. – x3 organic traffic increase. – Website performance and conversion tracking setup.

– Marketing strategy and analysis for Russian-speaking markets; – Localization management; – Social media marketing; – Content management.

Built and scaled the marketing department (digital marketing as a service) at the digital agency Eurostudio from scratch to 15 people. Helped the company improve drastically its performance and revenues in the digital field. What I did: - Management (built and scaled the department; implemented tooling and internal processes; worked on cross-sales with other departments); - Partnerships (helped Eurostudio become a certified partner of Google and Yandex and get to Top-10 digital agencies in Russia); ...

- Started as the second hire in the marketing department, responsible for Social Media Marketing. - Built the SMM subdivision from scratch (processes from proposals to reports; project management; content creation; social advertisement; working with influencers); - Worked on SEO projects of the marketing department.