Polina Upitis

Internal Communications for Mars Petcare and Mars Food External Communications projects Leading One Mars Communications Projects: Cornerstone laying ceremony at new pet food plant in Rostov-on-Don (80+ guests, including the Governor of Rostov region; 100+ articles and 4 TV appearances as a result)

Corporate Strategy development and Regional guidelines transmission Corporate documents writing and updates Events (PR support during global trade shows, e.g. MWC 2015), Internal events – e.g. Global PR Meeting for Kaspersky Lab) Media relations (Press releases on corporate topics, Interviews/articles, Statements, Comments Measurement of PR Effectiveness (managing the measurement of PR effectiveness worldwide) CSR (launch of anti-cyberbullying campaign) Crisis Communications

External Communications Support of product launches in all segremts of Henkel GR (interaction with local goverments in preparation to the new plants inauguration) Online Communication (working on the local version of the external regional website) Internal Communications (performing Internal Communications manager duties since January 2013 till October 2013) In-house magazine, Top management meetings etc, Internal Events

• Monitoring and mass media analyzing • Corporate PR • Brand PR • Media relations (maintaining and developing media contacts) • Crisis communications (In case of crisis: developing of crisis communications strategy, messages, statements, etc., crisis monitoring, cooperation with mass media to diminish negative impact) • Event management (opening ceremonies, awards, exhibitions, etc); • Copywriting (all types of PR materials); • On-line communications, web-site updates