Duncan Roberts

Spearheaded communications response to COVID-19 (Coronavirus) for the UK schools business Amplified various influential PR campaigns - including launch of BTEC esports and The Maths Factor Mitigated reputational risk in response to government cancelling exams

Orchestrated global communications to over 24,000 employees at annual senior executive summit in New York Led Chief Corporate Affairs Officer’s profile plan, including fireside chat with Google’s ex head of communications Organised and hosted virtual global communications team meeting with 150 employees from the US, Europe, Asia and Africa

Launched Pearson’s first corporate alumni network and grew it from zero to over 1,500 members within 6 months. Delivered the strategic communications plan for the network and recorded an NPS score of +29. Accomplished positive media coverage by featuring in a Forbes article about the unique value of alumni

Briefed and staffed the company CEO at events in the UK and Europe, organizing town halls with over 1,000 employees Posted key financial communication updates to employees, including trading updates and the annual general meeting Delivered the CEO social media plan, increasing LinkedIn followers to over 20,000

Implemented the communications strategy for 100+ nascent markets across Europe, Asia and Africa. Delivered complex and strategic restructuring communications, including announcing the closure of a large business. Enhanced the 25th anniversary celebration in Central Eastern Europe, engaging key stakeholders at ministry level and securing national level media coverage.

I led the rebranding of Pearson in Western Europe, including office re design and marketing materials. Implemented a successful PR strategy and gained national media coverage, including the Süddeutsche Zeitung. Launched the new Pearson Germany website with fully responsive design and video integration. Successfully designed and managed the company newsletter, shared monthly with over 600 employees.

Launched Wall Street English Germany‘s social media presence, increasing the community from zero to over 20,000. Designed and implemented company social media strategy, policy and procedure for 23 English Schools across Germany. Provided training, guidance and best practices to a team of 23 community advocates.

I managed a language school and a team of 10 native English teachers and receptionists. I ensured quality teaching and service excellence for thousands of students through coordinated training and mentoring. I achieved record levels of contract renewals and student referrals from satisfied students.

Planned, prepared and delivered 2,500+ English lessons to a range of adult learners. Taught premium business English to professionals at global companies. Led 100+ social club activities, ranging from pub nights to poetry slams.

Accounting (financial, management & international) Finance (international) Law (business, employment) Management (psychology, strategy)