Pontus Rehn

Strategy development, New business model innovation, Sales & Marketing management, Core Idea development

Responsible for and driving global sales, marketing, service and business development.

Direct and develop the market development function including medical affairs, clinical education, market intelligence, healthcare economy, marketing communications and market development. Member of the company executive management team. 8 direct reports in various locations, 25 FTE’s in full team. Market Development acts as the primary commercial interface between the strategic business unit and the regional commercial organizations.

Build and direct ArjoHuntleigh’s international marketing function. Drive solution oriented, customer focused marketing initiatives, on-line presence, corporate branding, business intelligence and internal communications. Oversee and guide international, regional and national marketing initiatives. Running a team of 10 marketers based in UK and Sweden.

Directed entire Global Marketing Department, developed and implemented innovative marketing programmes to establish company as market leader and amplify sales revenue and profitability. Provided decisive leadership and direction for 3 direct reports and 3 mEUR budget. Managing internal/external communications, including PR, branding, intranet, and web strategy development.

Managed and coordinated 10 staff in Brussels (BE), £3.5 million budget, and all aspects of branding, marketing, communication, and congresses within EMEA and Canada. Served as corporate representative and key spokesperson, cultivating productive relationships with customers, and stakeholders. Performed competitive market research, trend analysis, and customer segmentation to establish highly effective, customer-driven marketing, branding, and messaging strategies.

Recruited to develop and build corporate brand while improving marketing communications impact and cost efficiency. Mentored, coached, and trained 18 employees. Managed £4 million annual budget and broad-based functions including Exhibitions and Marketing Communication Support, Business Intelligence and Strategic Communications. Planned and coordinated multiple marketing communications projects; aggressively meeting project milestones while managing budget constraints.