Basic

Angela Knewitz

Owner, Managing Partner, Strategy Kitchen

Berlin, Germany

Skills

Brand Strategy
Design Thinking
Purpose Development
Brand Management
Brand Communication
Communication Strategy
Employer Branding
Corporate Design
Corporate Identity
Service Design
Design Management
Implementation Management
Innovationsmanagement
Product Development
Corporate Branding
Brand Messaging
Creative Direction
conceptual thinking
analytical thinking

Timeline

Professional experience for Angela Knewitz

  • Current 3 years and 2 months, since May 2018

    Founding Partner

    The Garden.Berlin

  • Current 5 years and 6 months, since Jan 2016

    Managing Partner

    Strategy Kitchen

  • Current 6 years and 4 months, since Mar 2015

    Student/Pro Teacher

    HPI School of Design Thinking

    Coaching Student Basic and Advanced Tracks as well as HPI Academy workshops for companies. www.hpi-academy.de

  • Current 16 years and 6 months, since Jan 2005

    Founder

    brandware GmbH

    Strategy development for brands, companies, products, services and design.

  • 7 years and 6 months, Jul 2007 - Dec 2014

    Brand Innovation Director

    MetaDesign

  • 2 years and 6 months, Jan 2005 - Jun 2007

    Brand Consulting Director

    MetaDesign

    Brand Consulting für Marken- und Identitätsbildung, markenstrategische sowie kommunikative Implementierung im Unternehmen, Entwicklung neuer Beratungsangebote im Bereich Servicedesign und Digital

  • 9 months, Apr 2006 - Dec 2006

    Acting Managing Director

    MetaDesign Middle East

  • 1999 - 2005

    Founder and Managing Partner

    brandware partners Ltd.

    Strategieberatung für den Bereich Marke, Produkt und Design, Schnittstelle zwischen Marketing/Brand Management und Kommunikationsagentur bzw. Design Studios

  • 1998 - 1999

    Projekt Direktor

    dc Brand and Design Consultants (heute Peter Schmidt)

    Entwicklung von Marken- und Produktdesignszenarien im Bereich Automobil, Optik, Gebrauchsgüter, Synchronisation Markenausrichtung und Produktdesignsprache

  • 1996 - 1998

    Account Director

    J. Walter Thompson

    Beratung/Planning Konsumgüter (Food und Personal Care)

  • 1991 - 1995

    Account Manager

    Leo Burnett

    Beartung/Planning Konsumgüter (Detergents, Cosmetics)

Educational background for Angela Knewitz

  • Rechtswissenschaften, Betriebswirtschaftslehre

    Universität Mainz, FH Mainz

    Marketing und Innovationsmanagement

Languages

  • English

    Fluent

  • German

    First language

  • French

    Intermediate

  • Italian

    Intermediate

Wants

Netzwerkkontakte
Geschäftskontakte
Internationale Kontakte
aus Agentur-
Unternehmens-
Hochschul-
Online-
und Designszene.

Interests

Strategie
Design Thinking
Kunst
Design
Fotografie
Architektur
Indien

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