Pooja Pooja

1. Owned end-to-end identity verification, digital signature for mobile scaling to over 3.3 Million active users in a regulated environment 2. Contributed 30% of the business revenue on features & regulated requirements to add business impact. 3. Improved identity verification success metrics by ~20% and optimised the highest-friction steps in the user funnel. 4. Conducted A/B testing for login flow, resulting in a 20 mins reduction in login time, 27% increase in login completion rate.

SaaS-based platform for field service management 1. Redesigned and launched SaaS products - owned user research, design thinking, competitive analysis, MVP definition, and go-to-market execution. 2. Handled multiple roles including customer support, marketing, product design and reported directly to founders and engineering team on product strategy and agile delivery. 3. Interacting with users through support tickets and understanding real life problems to build the next roadmap and feature prioritization

1. Building No-code products from scratch at an early stage start-up including product discovery, user research, product document, wireframes and beta testing as part of founding team member 2. Shipped early product iterations that improved user engagement and validated product-market fit using user feedback, performance validation 3. Worked alongside the CEO to develop product strategies by making data-driven decisions using product metrics.