Pronojit Singh

I am responsible for setting up, implementing, and managing the overall company's digital marketing strategy. KPI » Increase in customer acquisition » Increase in organic search ranking » Increase in overall website performance and conversion rate » Increase ROI/ROAS

During my 5 amazing years with EF, I have been helping this 55 years old Swedish Education Company to - Delivered successful lead generation campaigns across EU and South America in collaboration with the regional and channel marketing team - Single-handedly managed landing page development, web analysis, and lead management - Managed email marketing campaigns for multiple markets while constantly optimizing the open rates and conversion rates through A/B tests and creative messaging

Working with a Walt Disney Company + the one true dream of every sports enthusiast, ESPN was a dream run with its unique perks and challenges. During my tenure as a Senior UI Engineer, my primary focus was optimizing our product sites for mobile and online streaming. Thanks to ESPN, meeting Rahul Dravid and to be able to chat with him in person was a big fan moment.

As a Senior Web Designer, I was responsible for planning and executing highly effective and usable web pages and digital experiences in addition to participating in quality assurance activities. I was also responsible for mentoring more junior web developers, helping them solve issues, and doing code reviews to build a strong and efficient team.

Yahoo! gave me real-world experience building websites, coding emails, while working with a team of world-class Web Engineers. As an aspiring Web Engineer at Yahoo!, I was responsible for, - Developing and maintaining Yahoo's proprietary CMS - based E-Commerce websites. - Help Account Management, Technical Project Management, and Support teams to manage and interpret customer requirements.