Puya Fazlali

• Drove €5.6 M token sales via SEO, traffic optimization & web dev • Technical SEO overhaul: 2.8 M page views, bounce rate 33%, users +42% YoY, revenue +15% FY • Scaled programmatic SEO to 4 k pages, 2.6× organic traffic, 100+ #1 keywords • Translated Figma designs to WordPress themes with pixel-perfect, cross-browser results • Built custom plugins (live market APIs, calculators, sliders) boosting UX & engagement • Hardened security & performance, blocking thousands of threats daily while keeping loads fast

• Led agile SEO & dev team on 50+ projects • Devised 3 programmatic SEO plays (Google Helpful Content) → strong organic lift • Ran user-acquisition SEO campaigns, boosting traffic & conversions • Scaled content & link building via freelancers across markets • Completed 14 technical audits (Screaming Frog, SEMrush, etc.) • Designed UX & A/B-tested pages to raise engagement • Built 20+ SEO-ready WP/Woo plugins + Python scraper • Created Looker Studio dashboards for SEO/CRO KPIs

• Developed an OCR app using Python and OpenCV to automate grading. • Trained CNN object detection models using Python and TensorFlow for identifying and classifying answering sheets • Processed & visualized 3.5M+ records with SQL/MySQL • Designed and developed WordPress and WooCommerce websites.

• Ran 5 SEO campaigns → 41–114 K organic clicks/mo • Secured 800+ #1 keywords (e.g., “laptop repair”, “web design company”) • Grew traffic via audits, multilingual content, outreach links & UX tweaks • Mentored juniors; delivered 50+ custom WP sites with CRM/inventory plugins

• Led SEO strategy, content marketing, and PPC campaigns, driving growth across multiple channels. • Progressed from content writer to SEO Lead and WordPress Developer. • Built and optimized 50+ WordPress websites, focusing on SEO and digital marketing effectiveness. • Established and led the Agency Department, managing a team of 5 developers and marketers. • Handled client communication for project scoping, solution design, and delivery.