Quentin de La Martinière

Executive Producer - Extended Realities, leading our global projects in the AR, VR, MR and social AR space.

- Oversee all production process, to the creation of platforms to pushing what’s possible with innovative technologies. - Business development including setting up pitches, driving new projects and client ownership - Own production across the Greater China region managing different teams across locations and projects. - Team management including talent acquisition and helping own and build local production resources

-Leading creative technology, experiential and innovation for the China market. -Thinking of creative applications for new and emerging technologies. -Growing business and talents in the market, from hardware and electronics specialists to 3D architectural design, front-and-back end development and content creation. -Led award-winning work for Nike, PUMA, Google, LEGO and J&J.

The Kennedys is Wieden+Kennedy's creative incubator program operating in the Amsterdam, London, Portland, Tokyo, and Shanghai offices. It's W+K's own agency within the agency. Described as “a crash course in creative chaos”, it is not a school or an internship but an accelerator program for the next generation of creatives. It is a place for talented creators to come together, to learn and apply their talent to real work.

Freelance for various digital, production and marketing projects.

- Brands and agencies worked on: Blue Hive APA (Ford and Lincoln business), Grey Advertising, Ogilvy & Mather, JWT, Mediacom. - Supervising the post-production for local, regional and global campaigns by closely collaborating with 3D artists, illustrators, animators, editors, sound engineers, colourists and visual FX artists. - Managing complex production budgets, delivering projects on time & budget, identify and resolve resource allocation challenges. - Manage the RFI/RFP process for all new pitches.

GTB (previously known as Blue Hive) is Ford’s dedicated advertising agency. The Shanghai office covers over 11 markets across Asia Pacific. Key Achievements: - Brands worked on: Ford & Lincoln - Responsible for analytics in 11 APA markets. - Tracked and budgeted media spends across all markets. - Insights and recommendations for future campaigns and websites.

Assisted on daily marketing activities to promote BenCham. Helped organise and run networking and business events on a weekly basis.

Specialization in Entrepreneurship and SME Management

Major in Finance, minor in Strategy