Rafael Mejía

• Manage the strategic planning, development and implementation of Digital Marketing strategies for US companies’ advertising campaigns, • Build and lead cross-functional geographically disperse team • Responsible for project revenue management and reporting. Oversight the profitability of the projects. • Negotiate with clients (external), production and commercial departments (internal), in order to successfully achieve project's scope, in line with the schedule and budget.

•Designed the strategy plan for the HEC's iTunes U to increase HEC's international brand recognition. • Planed, organized and supervised all the activities and resources required to launch of the HEC’s iTunes U site.

• Planed, organized and managed the development and implementation of Mobile and WEB projects for advertising campaigns for: SABMiller, VISA and Comcel (Subsidiary of América Movil). • Led and built cross-functional teams of Web, mobile and Windows developers, graphic designers, QA (testers), creatives and copywriters •Negotiated with clients (External), production and commercial departments (Internal), in order to successfully achieve the project's scope, in line with the schedule and budget.

- Marketing - Entrepreneurship