Rafael Segato Martins

Created a new business company, focused on offering marketing consultancy for food and beverage sector. Planned, developed and implemented marketing strategies in order to achieve client marketing objectives, improving brand perception, demand and incomes. Designed and implemented communication strategies, including merchandising, online and offline campaigns

Planned, coordinated and implemented online and offline communications campaigns. Lead, negotiate and contract media for annual communication plan, with the main digital and offline media groups. Responsible for KPIs and Return on Investments analysis based on sales and brand position. Co-responsible for TAM Airlines media mix reconstruction in branding and sales campaigns. Budget Management. Led a team of eight people.

Coordinated demand generation department, merging and aligning online and offline campaigns; increasing tickets sales. Designed and developed KPIs and Return on Investment study, analysis, and media planning coordination. Managed a team of three people.

Appointed as focal point to digital agencies to support and coordinate campaigns; performing mostly by display media, search engine management and social media platforms. Created and led the development of specific campaign websites and online promotions as “The Best World Travel”, in order to promote the Star Alliance product: "Round the World Fare."

Designed and Implemented internal communication, institutional material, distributor’s network through Newsletters, Digital Bulletins and the Annual Distributor’s Conference.

Created and Implemented media plan analysis and return on investment study.

Responsible for media planning, negotiation, execution and return analysis. Direct participation in media strategy development for brands as Terra Networks, Henkel, Fedex, Esso, Sundown, Neutrogena and Clean&Clear.