Raffaele Serra

Responsible for the Active Sale of Original Spare Parts Business Development within the Emilia-Romagna, Marche e Abruzzo regions. Coaching and training on the job of Dealers salesforce; Management of local marketing and sales activities

Country Manager for used car sales politics; development of direct sales and buy back fleet re-marketing activities trough the brand “MG Rover Direct”. Responsible for the used cars market monitoring and for residual value survey of Mg Rover models range. Company car fleet Manager and responsible of the related Profit & Losses account. “MG Rover Approved” brand Manager and responsible for development of the related certified used vehicles programme; this includes management of the guarantee service supplier

Used Cars Sales Manager responsible for the development of the Indirect sales network and alternative sales channels (Export, Auctions, Internet). Responsible of the retail business (Private individual sales), Marketing and Communication (Used Cars market monitoring, product pricing, financial services, customer relationship management).

Responsible for business development of the Financial, Automotive, Travel & Leisure division that include sales of advanced CRM (Customer Relationship Management) solutions , Business process Outsourcing and direct marketing with functions of Key Accounting & Project Management.

Responsible for sales activities within the Italian market for the financial captive companies of Jaguar, Mazda e Land Rover automotive brands (part of Ford Motor Company Premiere Automotive Group) with appointment for the management of the dealers network; promotion of financial and insurance products both retail and B2B (Loans, Financial and Full Leasing, Half a car financing, Long Term Rental, Personal Credit Protection); Selection, Training and co-ordination of Dealer Account Managers; Direct Management

Country Manager for the operative area concerning the “Network Risk”. Management of DaimlerChrysler Dealers accounting and creditworthiness, Credit Lines definition and review, assignment of creditworthiness rating, fraud avoidance survey and Dealership Financing Program (Capital loans, equipment leasing, wholesale funding, stock financing). January 1998 - September 1998 Interim Director of the whole Portfolio Management because of the resignation of the Portfolio Director.

Interim Director of the whole Portfolio Management

Responsible, within the reengineering of Mercedes-Benz Finanziaria finished in September 1996, for the whole credit risk process review. Head of Start-up & development of Debis Financial Services (Equipment leasing e Capital Loans)

Co-ordinator of the activities within the Sales Department. “Mercedes Rental” Project Manager to set the related business plan with involvement in the “EuroRental” project with co-operation of the Mercedes-Benz National Sales Companies based in U.K., France, Spain, Portugal and Benelux).

Head of Naples Branch; Responsible for the commercial and operative management of the branch with competence on the area composed by Campania, Molise, Puglia e Basilicata