Rainer Gazarini

Built and maintained interactive dashboards and reports to track global digital marketing performance, supporting over 10 markets Delivered actionable insights across Google Analytics, Power BI, Datorama, Google Tag Manager to guide cross-functional decisions Collaborated with marketing, product, and e-commerce teams to align KPIs and improve campaign ROI Led a major data transformation project, migrating from Salesforce Datorama to a custom-built reporting structure using Microsoft Azure and Power BI

Owned and executed the full digital marketing strategy for multiple brands, including content, paid media, and campaign planning for the biggest cleaning product company in Brazil. Produced digital marketing reports and dashboards to support the marketing, customer success, and product teams with insights and performance analysis. Coordinated with external partners (influencer agencies, Spotify, Google, YouTube) to execute multi-channel campaigns.

Led inbound marketing strategy through content, automation, CRM segmentation, and paid media. Managed SEO, social media, and analytics via RD Station, Google Analytics, and Looker Studio Oversaw Google Ads, LinkedIn Ads, and Meta Ads campaigns with continuous optimization Managed CRM processes, including lead segmentation, lifecycle tracking, and automation flows Provided reports and insights for marketing, sales, and partner teams; collaborated with Zendesk, Monday.com, Playvox

Promoted to lead the digital marketing team, managing content creators and campaign specialists Developed integrated digital marketing strategies using blogs, SEO, email marketing, paid media and social media Oversaw Inbound Marketing efforts, including automation flows, lead nurturing, and CRM integrations Reviewed and approved content produced to ensure quality, consistency, and SEO best practices Delivered strategic reports and performance insights using Google Analytics and Looker Studio

Executed SEO audits and implemented on-page optimizations to improve clients’ visibility and performance Managed and optimized digital advertising campaigns on Google, LinkedIn and Meta Ads, improving cost-efficiency conversions Supported inbound marketing workflows, including content, campaign tracking, and automation setup Served as the agency’s lead for client performance reporting, delivering insights and presentations based on Google Analytics, Excel, and PowerPoint to evaluate campaign effectiveness

Production of texts and contents covering Bayern Munich for ESPN FC Brasil website.

Created digital, promotional, and visual communication assets for marketing campaigns, including banners, social posts, print materials, and branding collateral Designed and maintained WordPress websites, applying SEO best practices and layout optimization for performance and usability Supported the agency’s online marketing activities through visual storytelling and cross-channel design consistency

Creation, layout and development of albums, banners, party souvenirs. Photo editing, customer service, responsible for the design area of the company, among other activities with customer care and supervision of interns.

Development of digital and graphic materials as: Folders, EMKT's, invitations, banners, e-mailsignatures, applications, customer service, etc. Working with companies such as Camargo Corrêa, Inforshop, Tam, Suzano.

Postgraduate Course: Communication Management in Digital Medias.

Bachelor´s Degree: Digital Medias