Rajan Mittal

 End-to-end approach (ideation-monitoring-recommendation) to personalisation, targeting and site optimization activities  Evaluate, test and deploy conversion improvement strategies on the dell.com website.  Study online consumer behavior and improve user experience on dell.com globally and identify incremental revenue opportunities through A/B tests

 Brainstorm new and creative growth strategies and plan digital marketing campaigns  Conducted Behavioural analysis (Cohort analysis) and seasonality trend analysis to make marketing strategies more efficient  Managed marketing activities across various countries (UK, France, Germany, Netherlands)  Increased the user traffic on the website by 25% overall  Marketing channels: -search (Google, Bing), display (Google), content (Taboola), social (Facebook)

• Grew start-up through effective business planning and sales techniques • Responsible for process optimization • Increased the scale of operations from local/regional to national level • Initiated and executed partnership with major clients like firstcry • Responsible for Facebook marketing. Increased followers by 18,000 • Analysed its impact using marketing intelligence tools • Attained expertise in digital marketing on social media after extensively working for 3 years

• Worked on large scale project for a Fortune 500 US based pharmaceutical giant • Developed advanced ability to research, analyse and suggest improvements to application • Expert on different modules and responsible for evaluation and value addition • Advanced ability to debug/fix application logs • Appreciated by client for identifying trend in incoming issues and reducing issues reported by 5%

Pursuing Dual MBA-MEB degree. Subjects-Digital Marketing,Business Strategy