Raluca-Maria Nedelcu

- Improved and supported sales activities by designing and launching marketing campaigns, designing presentations and marketing materials (flyers, brochures, books) - Permanently worked with marketing teams from business units across Europe - Developed and implemented sales events and meetings, resulting in increased networking opportunities - Copyedited, proofread, and revised all communications, according to brand identity - Recommended, implemented and maintained site design and operation

- Expanded Facebook community engagement rate by 30% (2013) and by 25% (2014) in a 3 months time period, before and while the yearly book fair - Increased the page reach by 47% (organic) and 82% (paid) - Grown event attendings for the bookfair by ~50% per event by promoting the authors, events and interviews taking place during the fair - Visually improved the page’s content by working with an UX designer

- Taking part in developing websites (concept, UX, usability, e-commerce optimization) for medical, auto, fashion, children accessories and construction clients - Developed weekly customized email campaigns for a dynamic audience (minimum 12.000 subscribers/client) - Constantly optimized digital marketing campaigns based on key performance indicators measurements - Brainstormed and pitched new and creative brand growth strategies to direct management and then to clients

- Planned, developed and implemented PR/CSR and brand management strategies (supporting tennis tournaments, children events, media targeting events, promotion events) - Created and implemented brand activations and targeted events - Mantained and created new relationship with the media (cooking/women magazines) and bloggers (food bloggers and influencers) - Worked with Research (interviews, focus groups for new products/flavours) and Creative (visual/copywriting for events, campaigns, packages)