Raluca Licau

Executed data-driven multi-channel marketing campaigns, analyzing performance metrics across email and webinar channels to optimize conversion rates and drive revenue growth. Implemented lead nurturing programs using CRM and marketing automation tools, ensuring alignment with go-to-market strategies. Conducted A/B testing and market research to enhance campaign effectiveness while regularly communicating results and recommendations to senior leadership for improved ROI.

Oversaw the alignment and optimization of the marketing, sales, and customer success processes and systems.

HubSpot Admin with the goal of converting leads, and communicating timely with customers & and partners to ensure retention. Enabling the marketing, C4L and Partner teams to use the technology stack (HubSpot Mkt & CMS, Salesforce, WordPress) efficiently and project managerecurrent & innovation requests using Asana.

Manage copywriting, strategy, and optimization for newsletters, product updates, and campaigns.

* Email Marketing * Web (CMS & Front-End Development) *Operations Management Selected Achievements: > Piloted & implemented Nurture Journeys by creating a process for the Recruitment Marketing team to nurture TOFU & dormant leads through Marketing Cloud Journey Builder. > Developed the Workfront adoption process for internal stakeholders - documentation, check-ins, enablement. > Developed 2 microsites for a regional event, broadcasted virtually (UI/UX research, Bootstrap development, Maintenance)

E-mail Marketing - Strategy creation and Eloqua campaign management for the International Sales Team (EMEA, APAC, LATAM)

* Accommodation pricing, marketing strategy, CI creation, online advertising,. * Managing the Villa’s online presence – website (WordPress), Social Media channels (Facebook, Google+. Twitter), OTAs (booking.com, turistinfo.ro), airbnb, Foursquare, Trip Advisor * Managing and updating Guest Database & e-mail targeting. * Advertising - Facebook Ads * Answering e-mails and guest’s requests/calls; presenting the services offer; confirmation calls. * Event Planning - small conferences, workshops.

PPC Social Media Analytics Content Strategy Prospecting

* On-boarded a new process, RPC (Restricted Product Compliance), which deals with QA of the Amazon catalog and making sure that illegal products are not available for sale on the website. * Collaborated with a legal team of counselors to create and understand rules based on the legislation,reinforced the compliance decision (product compliant for sale or illegal) * Trained team members – initial training and any improvement related sessions.

* Wrote articles for the company’s blog (thinslices.ro), developed a publishing plan and identified seven personas * Familiarized myself with WordPress (post creation and coordination, SEO plugin) * IMR (Internet mediated research - distribution channels for e-book; competitor analysis; content for Hppy app) * Online advertising for e-book (created texts for sharing, developed list of channels and distributed said copy texts – LinkedIn groups, Quora, mobile related articles on blogs)

* McKinsey Portfolio market analysis. * Telephone survey for hoteliers in UK, Ireland. * Competitor analysis – IMR and by phone. * Website content creation & adjustment (Joomla). * Online surveys implementation & data analysis (identify the hoteliers’/partners’ opinions about the new product – seekda Academy). * Usability testing of seekda Mobile Hotel Reservation system - research included in the Master Thesis at IMC FH Krems

* Observed the activities that took place in a Tour-Operator’s Travel Agency (Planning, Marketing and Sales Departments). * Simulated packages, circuits, city breaks proposals (accommodation, ticketing, flights booking).

* Prospected the corporate market in order to find leads for the conference rooms, accommodation, catering and event planning services. * Talked with leads with them over the phone, proposing collaborations. * Gave conference rooms and hotel tours for clients and guests. * Formulated e-mail texts describing the services that Ramada Iași City Center offered, which was sent to interested leads.

Strategic E-Tourism MGMT, Management, Design, Tourism and Leisure Research, Sustainable Tourism Management, Specialized Tourism Business Concepts (Meeting Industry & Events, Cultural Tourism) Master Thesis: USABILITY ANALYSIS OF MOBILE TRAVEL BOOKING APPLICATIONS

Bachelor Thesis: Quality and the Quality Management System – Viable Solutions for Increasing the Competitiveness of Hotel Services (Thesis Grade: 9,75 out of 10,00)