Raluca Licau

Angestellt, Revenue Operations Manager, Spryker Systems GmbH
Zurich, Schweiz

Fähigkeiten und Kenntnisse

Inbound Marketing
Content Marketing
SEM
PPC
Social Media Marketing
Social Media Advertising
Social Media Consulting
Prospecting
Ad management
Advertising
link building
E-Mail Marketing
Marketing Automation
SEO
Tourism
Google AdWords
Blog
Event Management
Social Media
Sales & Marketing
Community Management
E-Mail marketing
Content Strategy
Operations Management
Marketing
Operations Manager
Lead Generation
Newsletter
Campaign Management
HubSpot
Creativity
Communication
Analytics
Customer Relationship Management
Copywriting
Marketing Planning
Stakeholder Management
Integrated Marketing

Werdegang

Berufserfahrung von Raluca Licau

  • Bis heute 1 Jahr und 11 Monate, seit Sep. 2023

    Revenue Operations Manager

    Spryker Systems GmbH

    As a Revenue Operations Manager at Spryker, a leading PaaS and SaaS provider for eCommerce, I oversee the alignment and optimization of the marketing, sales, and customer success processes and systems.

  • 1 Jahr und 6 Monate, März 2022 - Aug. 2023

    Marketing Automation Manager

    Spryker Systems GmbH

    HubSpot Admin with the goal of converting leads, and communicating timely with customers & and partners to ensure retention. Enabling the marketing, C4L and Partner teams to use the technology stack (HubSpot Mkt & CMS, Salesforce, WordPress) efficiently and project managerecurrent & innovation requests using Asana.

  • 8 Monate, Aug. 2021 - März 2022

    E-Mail Marketing & CRM Manager

    Spryker Systems GmbH

    Manage copywriting, strategy, and optimization for newsletters, product updates, and campaigns.

  • 3 Jahre und 3 Monate, Mai 2018 - Juli 2021

    Email & Web Marketing Specialist, EMEA

    salesforce.com Germany GmbH

    * Email Marketing * Web (CMS & Front-End Development) *Operations Management Selected Achievements: > Piloted & implemented Nurture Journeys by creating a process for the Recruitment Marketing team to nurture TOFU & dormant leads through Marketing Cloud Journey Builder. > Developed the Workfront adoption process for internal stakeholders - documentation, check-ins, enablement. > Developed 2 microsites for a regional event, broadcasted virtually (UI/UX research, Bootstrap development, Maintenance)

  • 1 Jahr, Mai 2017 - Apr. 2018

    Marketing Automation Specialist (Maternity Cover)

    Houghton Mifflin Harcourt

    E-mail Marketing - Strategy creation and Eloqua campaign management for the International Sales Team (EMEA, APAC, LATAM)

  • 3 Jahre und 7 Monate, Juni 2013 - Dez. 2016

    Marketing Executive

    Villa ARIS ***

    * Accommodation pricing, marketing strategy, CI creation, online advertising,. * Managing the Villa’s online presence – website (WordPress), Social Media channels (Facebook, Google+. Twitter), OTAs (booking.com, turistinfo.ro), airbnb, Foursquare, Trip Advisor * Managing and updating Guest Database & e-mail targeting. * Advertising - Facebook Ads * Answering e-mails and guest’s requests/calls; presenting the services offer; confirmation calls. * Event Planning - small conferences, workshops.

  • 2 Jahre und 2 Monate, Okt. 2014 - Nov. 2016

    Digital Marketing Specialist

    OSF Digital

    PPC Social Media Analytics Content Strategy Prospecting

  • 1 Jahr und 3 Monate, Juli 2013 - Sep. 2014

    Catalog Compliance Associate

    Amazon

    * On-boarded a new process, RPC (Restricted Product Compliance), which deals with QA of the Amazon catalog and making sure that illegal products are not available for sale on the website. * Collaborated with a legal team of counselors to create and understand rules based on the legislation,reinforced the compliance decision (product compliant for sale or illegal) * Trained team members – initial training and any improvement related sessions.

  • 4 Monate, Nov. 2012 - Feb. 2013

    Internship Marketing & Lead Generation

    ThinSlices

    * Wrote articles for the company’s blog (thinslices.ro), developed a publishing plan and identified seven personas * Familiarized myself with WordPress (post creation and coordination, SEO plugin) * IMR (Internet mediated research - distribution channels for e-book; competitor analysis; content for Hppy app) * Online advertising for e-book (created texts for sharing, developed list of channels and distributed said copy texts – LinkedIn groups, Quora, mobile related articles on blogs)

  • 5 Monate, Juli 2012 - Nov. 2012

    Intern - Business Development, Sales & Marketing Departments

    seekda GmbH

    * McKinsey Portfolio market analysis. * Telephone survey for hoteliers in UK, Ireland. * Competitor analysis – IMR and by phone. * Website content creation & adjustment (Joomla). * Online surveys implementation & data analysis (identify the hoteliers’/partners’ opinions about the new product – seekda Academy). * Usability testing of seekda Mobile Hotel Reservation system - research included in the Master Thesis at IMC FH Krems

  • 1 Monat, Juli 2010 - Juli 2010

    Internship (Tourism Agent)

    MARSHAL TURISM

    * Observed the activities that took place in a Tour-Operator’s Travel Agency (Planning, Marketing and Sales Departments). * Simulated packages, circuits, city breaks proposals (accommodation, ticketing, flights booking).

  • 3 Monate, Mai 2010 - Juli 2010

    Sales Representative Assistant (Internship)

    Ramada Iasi City Center

    * Prospected the corporate market in order to find leads for the conference rooms, accommodation, catering and event planning services. * Talked with leads with them over the phone, proposing collaborations. * Gave conference rooms and hotel tours for clients and guests. * Formulated e-mail texts describing the services that Ramada Iași City Center offered, which was sent to interested leads.

Ausbildung von Raluca Licau

  • 2 Jahre und 1 Monat, Sep. 2011 - Sep. 2013

    Tourism and Leisure Management

    IMC Fachhochschule Krems

    Strategic E-Tourism MGMT, Management, Design, Tourism and Leisure Research, Sustainable Tourism Management, Specialized Tourism Business Concepts (Meeting Industry & Events, Cultural Tourism) Master Thesis: USABILITY ANALYSIS OF MOBILE TRAVEL BOOKING APPLICATIONS

  • Bis heute 15 Jahre und 10 Monate, seit Okt. 2009

    Economics of Tourism, Commerce and Services

    Alexandru Ioan Cuza University, Iasi

    Bachelor Thesis: Quality and the Quality Management System – Viable Solutions for Increasing the Competitiveness of Hotel Services (Thesis Grade: 9,75 out of 10,00)

Sprachen

  • Rumänisch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Gut

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