Irwin Cardozo
Skills
Timeline
Professional experience for Irwin Cardozo
- Current 3 years and 4 months, since Aug 2022
Growth & Product Marketing Manager
Startek
At Startek, I drive digital, growth, and product marketing by leveraging AI-driven strategies, ABM, and multi-channel demand generation to boost traffic, engagement, and lead acquisition. I optimize SEO, paid media, and content marketing, aligning campaigns with audience insights to maximize brand visibility and ROI.
- 3 years and 2 months, Nov 2018 - Dec 2021
AM - Performance Marketing
British Safety Council
Developed and executed integrated B2B marketing campaigns, driving significant growth in website traffic, lead generation, and brand visibility. Managed a cross-functional team to optimize lead conversion strategies, enhance content marketing initiatives, and improve digital presence through data-driven optimization
- 1 year and 6 months, Mar 2017 - Aug 2018
AM – Product and Digital Marketing
Route Mobile
At Route Mobile, I led digital, growth, and product marketing, driving multi-channel demand generation, ABM, and product positioning for SaaS and CPaaS solutions. I optimized SEO, paid media, and CRM automation, enhancing lead conversion and engagement with key enterprise accounts.
- 5 years and 7 months, Sep 2011 - Mar 2017
Sr. Trade Promotion Specialist
TAITRA Global (Taiwan External Trade Development Council)
Facilitated 300+ partnerships, generating €210M in trade revenue across IT and manufacturing sectors. Managed 400+ campaigns and 50+ international events to enhance brand visibility. Led cross-channel marketing efforts, optimizing strategies for global and European markets.
Educational background for Irwin Cardozo
- Current 2 years and 5 months, since Jul 2023
Business Administration
Amity University
- 3 years and 1 month, Dec 2019 - Dec 2022
Business Administration
Kalinga University
Languages
German
Basic
English
First language
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