Rami Hariz

 ATL and BTL communications  Building Business cases for future investments (New Product Development)  Marketing plans  Building and implementing both consumer and trade campaigns  Evaluating Market Development  Monthly promotions and consumer value offers  Internal communications towards Sales and Merchandiser Staff- Direct Dealing with Suppliers  Crisis Management : Actively involved in dealing with consumer boycott of Arla Foods products

 Establishing & implementing the brands’ Marketing plan, strategy & conducting the necessary Market research, surveys & analysis.  Assist in establishing the brand’s pricing policy, structure & price list.  Preparing sales & orders forecasts for the brands.  Prepare the advertising and promotional plans for the brands.  Prepare the events plans for the brands, approve costs.  Establish the display plans & control their implementatio

 Establishing and implementing a credit policy supporting corporate objectives set by top management.  Establishing credit lines with customers seeking open account terms based on financial strength, payment history and risk potential.  Conducting and supervising credit investigations by gathering facts on ownership and management, obtaining credit information from banks and references and involving sales people in gathering valuable credit information.  Supervising collection process

Joined as an on-job supervisor. Promoted to Public Relations Manager, where I was responsible of organizing major events (ex. the launch of Linkin Park’s newest album Meteora), in addition to seeking and acquiring new customers, and keeping a friendly, professional relationship