Raphael Fleischer

Experteer - an online executive career service for senior-level professionals - operates websites across Europe and the US with a subscription-based business model. Responsible for ROI-driven marketing activities for candidate acquisition across nine European markets and US.

End-to-end responsibility of the DACH consumer business. Managed acquisition channel portfolio and all marketing tactics to drive conversion from Basic users to Premium subscribers.

Built the Italian consumer (candidates) and B2B business (HR managers, headhunters). Adapted positioning and value proposition to Italian market and developed messaging framework. Developed partnerships with key Italian media companies, e.g. Il Sole 24 ORE, Mondadori

Defined with key business stakeholders the strategic seller support initiatives to achieve agreed Trust & Safety targets for the European eBay community. Led key Trust & Safety initiatives for sellers (shipping, professional fraud & verification) within the European Customer Support organization.

Responsible for representing the interests of the Italian Business Unit within the European Customer Support organisation. Supported the development of an integrated customer-led strategy, developed partnership between the business and CS and defined with key stakeholders the strategic customer care offering for the Italian eBay community.

VNU is an international consumer and trade publishing company with market leading positions in all major European countries. Created new BU in Munich, which published PC & consumer electronics magazines across seven European markets. Hired the central operations team and built an international freelance network of editors, designers and project managers. Developed and implemented an international publishing workflow with a central production hub in Germany.

Developed and implemented a major relaunch for PC Magazine including the restructuring of the editorial team. Managed P&L including editorial, sales, marketing, production and distribution.

Designed & implemented marketing plan for UK’s best selling PC consumer magazine and finalized marketing budget including a major TV campaign. Developed a series of new revenue streams through the launch of Computeractive brand extensions such as newsstand specials, Computeractive’s book series, Computeractive’s WebShop. Project-lead on the tactical launch of Computeractive’s sister title ‘Webactive’ including P&L management and all areas of publishing (editorial, sales, production, distribution).

Responsible for the product marketing (reader, advertiser and retail marketing) of both titles 'PC Magazine Italia' and 'Bit'. Project-lead for a company-wide online project: design, planning and implementation of the magazine portal for the company

Technical customer support (products: IBM PCs - notebooks - OS/2 operating system) for the Italian and German PC Consumer and Channel Helpline.

Temp in the PR department - general point of contact for journalists - various PR projects

Module attended as part of the VNU career development program.

Various business management courses including Marketing & Sales, Finance, Internet Business, Change Management, Business Simulation Workshop, Teambuilding