Raphael Ruivo

•Responsible for Online Performance of Affiliates, Retargeting, SEM & Paid Social Media in DACH Region •Strategy, Analysis & KPI Reporting using Awin, Google Analytics, Magento, Criteo •Budget planning & management •Strategy, Expansion & Management of the Affiliate program (DACH) •Relationship management with key publishers throughout the countries •Expansion of the Affiliate Program & channel growth •Strategy & Management of CSE - Comparison Search Engines •Expansion of Retargeting & channel growth

•In charge of Brand, Campaigns, Partnerships, PR, Community Management and Affiliates •Development and Implementation of the new brand plan for the company, roll-out and adaptation for the countries •PR planning •Strategy and Management of local partnerships and Campaigns •Community management of Facebook, Instagram and Pinterest •Management of Affiliates •Analysis and Reporting of diverse KPIs using Google Analytics, Adjust and Sales Force, Awin, Commission Factory, Optimise Media

•In charge of Global Campaigns, Partnerships and Affiliates •Management of local partnerships and Campaigns •Management of the Affiliate program for 5 different countries, their networks & publishers •Relationship management with key publishers throughout the countries •Validation of Sales, Analysis and Reporting of diverse KPIs using Zanox, Commission Factory, Optimise Media, Google Analytics, Adjust and Sales Force •Responsible for the expansion of the Affiliate Program and channel growth

Branding, marketing, and copywriting freelancer. Jobs for 2 different companies. Company 1 (Confidential) •Brand and Product development for a new company within the Dairy Market for Belgium •Product has the endorsement of a celebrity •Copywriting for the packaging Company 2 - JutaTudo Ecobags •Brand update and implementation for the company within the market of reusable bags •Website overhaul •Copywriting for the products and for SEO purposes •Analysis of data extracted from Google Analytics

Fine fragrances Segment •Head of the relaunch and repositioning of Natura Homem brand and it's portfolio. •Responsible for the concept of new products targeted to men’s segment. •Development and coordination of strategic national and international product launches. •Leadership in multifunctional teams to develop new products and brands. •Portfolio planning and management focused in innovation. •Responsible for the development and launch of a new luxury brand targeted to the Brazilian upper class.

Food Services Division •Analysis of financial affairs: P&L. •Analysis and detection of consumer insights to develop new products. •Creation and validation of new products through qualitative researches. •Launch of new products from Sadia and Perdigão Brands.

Food Segment Daily Consumption Cheeses Special Occasions Cheeses •Analysis and detection of consumer insights to develop new products. •Creation and validation of new products through qualitative researches. •Launch of new products and new products lines. •Development of Polenguinho line extension strategy. •Budget annual control. •Creation, management and maintenance of online research website. •POS Communication.

Brazil and LATAM Media for Household Products •Media analysis of all 8 brands. •Responsible for coordinating the media plans in Brazil and Latin America. •Responsible for monitoring the execution of media plans in Brazil and Latin America. •Responsible for media budget control of Brazil and Latin America.

Communications, Marketing & Advertising