Simona Stefanescu

- Manage a given portfolio of clients & online market research projects - Prepare the documentation for all projects, check various unconformity gaps - Liaise with the client on methodology, provide solutions and suggest changes where needed - Setup and monitor the online data collection process for complex market research projects for international clients;

- Generate outbound leads managing marketing campaigns to targeted customer. - Promote Agilewords in specialized forums/discussion groups and in social media: LinkedIn, Facebook, Twitter. - Generate interest with the analysts, PR representatives and blog writers to get exposure and coverage - Monitor and measure each campaign results, constantly adjust and improve lead generation tact

- I have been involved in all aspects of the research process, from personal visits to stores, to secondary source information-gathering, trade surveys, report-writing and data analysis. - Analyzing different markets in Romania – such as packaged foods, retail, OTC and Nutritionals, cosmetics. Analysis included general context, market trends, legislation, key market players and prospects for the next five years.

Marketing, Market Research, Consumer Psychology, Sociology, Direct Marketing