Ray Knight

Frequently Asked Questions Q. Who are The Raynmakers ™ and what do they do? A. Ray Knight is the Founder and Principal of The RaynMakers™. Ray has worked with, trained, and been trained by and learned from an assortment of professional services providers who have been selected as members of The RaynMakers™. Each member is part of a unique team of talent that are assembled based on the needs, aspirations and priorities of our client pool.

Served as a 1-man marketing department serving three company divisions. Lead B2B and B2C strategic planning, marketing research, marketing strategy development/implementation, research/wrote and contributed to several corporate or divisional business plans. Launched new global technology brand using redirected PR strategy that generated over $50 million in free worldwide media exposure (newspaper, TV, radio, magazine, Internet) generating various opportunities. Overhauled corporate website.

Consultative Selling Skills & Strategic Account Management Experience Uncovered Hidden Treasure in AA's Existing Client Base! We identifed needs that were not being addressed by the firm and cross-sold services. We created and implemented integrated marketing, sales and customer service systems for a major direct mail/email list reseller. We served 6 vertical teams with sales, marketing and operational strategies achieving 99% of budget $4.75mm in 7 months. Implemented Strategic Account Mngmt system

Consultant to the CEO and President/Chief Creative Officer, selected to architect the transition of the company’s focus and image from an “interactive” agency to an integrated marketing solutions provider for U.S., European and Latin American markets. Designed business, marketing and client managem

8-month assignment working with CEO, orchestrated a turnaround/market repositioning to establish the business as a professional services firm for .com start-up’s, emerging ventures, and conventional companies seeking to leverage Internet technologies. • Sought/secured qualified investors and VC

Full marketing and P&L responsibility for these start-up providers of interactive marketing and media services. Restored stability to the company following several management changeovers and a critical financial situation. Managed a 10-person team. Pioneered new media sales, published case history

Founded a management/marketing consulting firm specializing in market research and sales, marketing and business development. Built firm from concept into a thriving enterprise through 33 engagements with public/private companies and venture capital firms in several industries (resorts, real estate

Rapidly promoted six times to run worldwide marketing, sales and service division. Honored with the President/Chairman’s Club Sales Award yearly. Selected as #2 for Sales and Professionalism out of over 5,000 candidates winning Silver Award industry’s highest honor, Professional of the Year. Compan

only senior-level marketing/business development executive in its U.S.-based operation. Working with President, leveraged strategic alliances, managed proposal development and provided strategic, tactical and creative leadership. • Delivered $500,000 in potential new business through the creati