Ray Tsang

- Strategic product merchandising & assortment building on official eShop Swarovski.com - Overall official eCommerce account management including consumer campaign, digital marketing, and sales in Asia - eCommerce market expansion in Asia including Hong Kong, Taiwan, and Singapore - UI/UX topic owner to boosting conversions

- Increased official site's conversion rate through UI/UX enhancement - Opened official Dyson eShop for Korea - Optimised third-party retailer space to promote branding & sales - Managing creative agencies, digital designers & site development vendors to perform above

- Opened official Dyson eShop for Taiwan & Hong Kong - Kicked off digital shop-in-shops for third-party retailers - Started using web analytics tool to optimize Dyson website - Managed Dyson official website and its branding for 8 countries (i.e. Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Philippines, Indonesia)

- Curated marketing content regularly to clients’ Facebook: Ctrip, AirAsiaGo and China Eastern Airlines Hong Kong - Day-to-day campaign management to clients’ Facebook pages - Pitching clients through strategic social media planning

- Kick-started the development & supervision of on-site Chinese content - Facilitated A/B testing of Chinese content - First in Agoda to use Synthesio the social listening tool - PPC & SEM Chinese keyword enhancement - SEO reporting & backlinks building

- Online Product Promotion (Telescripts, eDMs, Customer Data Management) - Online Product Regression Test & Optimization - Customer Survey Analysis - Webpage Content Management

Management Ethics & International Relations