Rebecca Pohlmeier

• Driving regional category and brand strategy across EMEA while supporting growth initiatives, NPD prioritization and communication strategy. • Collaborating across regional and local markets to strengthen business performance, identify synergies and support strategic category development.

• Led strategic planning, white space identification and NPD evaluation within the Mental Health and Nutritionals portfolio. • Contributed to pricing, business planning and category growth initiatives through interdisciplinary and cross-functional collaboration.

Played a central role in portfolio renewal and strategic business initiatives across Germany and Austria. • Identified growth and innovation opportunities and supported licensing, due diligence and pipeline evaluation activities together with global and local stakeholders. • Led local divestment and sustainability initiatives and contributed to business case development, portfolio prioritization and strategic decision support.

Medienpsychologie, Marketing