Renata Oliveira

Develop, execute and present project recommendations, improvement processes and present business results to the sales team and other areas; Deeply analyze a lot of data sources with the objective of proposing improvements and identifying opportunities for direct and indirect customers; Analyze monthly in detail the base of active customers, signaling the health of the base, identifying opportunities and points of improvement;

Analytical support to Private Channel Key Account Managers. Analysis of demand and sales performance of the main direct and indirect customers. By identifying business opportunities in strategic products (Demand Preview, Stock in Trade, among others). Management of the distributor performance program “P4P”. Main goals: demand evolution / sell out, horizontalization, orders / sell in, service level in PBM programming, among other KPIs.

Merchandising: Support with promotion, promoters and POS (gifts, displays and folders) to make the company goals as Market Share and Product Sales done. Logistic support to split and sent all the advertising materials. SAP stuffs (bills, invoices and purchases) and budget control. Promopack: Focus on season and sales/ promotions. Support the development of all trends, promotions and gift packs (Mother's day / Father's day / Summer) studies.