Renzo Coz

Design and implement the UI and UX for different client projects. Provide design solutions to support the needs of the client, achieving clarity and visual quality within technical constraints and in compliance with the provided brand guidelines. Initiate and maintain an iterative UI design process. Create and/or integrate assets, implement and test functionality of UI components using our app creation software. Define elegant and intuitive UI structure and flow. Technical problem solving and optimization.

• Design of a SaaS desktop application focused on IT administration and corporate treasury and documentation management.• Construction of UI library and updating items considering the limitations and parameters for components and breakpoints in Blazor Bootstrap.• Visual solutions and alternatives focused on specific navigation points and internal/external user interaction.• Identification of app and asset issues or bugs on the platform.• Interactive prototyping and high/low fidelity wireframes.

• I led the design team intending to optimize the user experience in projects, reordering work processes, and accelerating delivery times.• Initial sketching and wireframing, interface design, and component library built for React Native/ Flutter apps. • Analysis and validation of projects and team tasks. • Supervision of research analysis and usability tests.• Implementation and delivery monitoring.

Designed multi-platform graphics for various projects. Created wireframes and visual designs for websites, landing pages and apps. Prototype and define the interaction models and behaviors, also research and identify problems through stakeholder talks and user research. Design promotional brand assets and daily social media content. Collaborate and brainstorm with different creatives and programmers to design features to drive demand and clients' requirements.

Created design strategies across branding and product design. Designed branding guidelines for different brands. Created interactive prototypes and assist in user testing. Helped with research studies to solve user needs. Assisted the Creative Director with the rebranding of websites, emails, advertising and social media. Worked closely with a multidisciplinary team to design features to drive clients demand.

Worked closely with marketing and human resources teams to manage internal brand content and communication of three main brands, Banco Financiero, Dinners Club and Carsa (part of the Pichincha Group). Generated concepts and produced assets. Designed daily email promotions and news to all internal users. I also contributed to the team with event production, photography, and overall visual design.

Executed marketing and advertising designs for different Peruvian brands in both digital and printed material. Designed logos, packagings, posters and generate original content and strategies for online platforms (Facebook, Instagram, etc). I created wireframes, perform user interviews and contributed to the visual design of websites. Reviewed clients existing designs and projects.

Designed visuals for pop material, flags, banners and other btl projects. Participate in brainstorming and creative concepts for activations. Collaborated with the design and creative team.