Rhea Austria

Conducts research, market analysis, client segmentation and scalability model of mobile financial services in the Philippines through interviews and keeping track of recent news and trends

• Analyzed and streamlined sales and marketing processes such as customer account opening, resulting in more effective work flows and 20% reduction in data entry time • Evaluated regional performance, country profitability and marketing effectiveness of Citibank’s Transactions Services , enabling senior managers to make decisions around headcount and corporate structure

• Prepared monthly research reports on market trends, promotions, product inventories, and marketing mix for institutional investors and private equity firms through in-store research and field work

• Developed comprehensive marketing plan, leading to acquisition of High Net Worth Individuals with total Assets Under Management of USD 80M and successfully reached revenue target of USD 1.2M in 2010 • Formulated and pitched investment strategies with clients based on client risk profile and financial needs • Conducted due diligence and developed in-depth knowledge around emerging markets fixed income from the following countries: Russia, Brazil, Ukraine, Kazakhstan and Argentina

• Focused on Brand Strategy, Advanced Negotiations, Digital Marketing and Consultative Selling

• Focused on Doing Business in China, Marketing in China and Strategic Business Transformation