Ricarda Maywald

Leading the regional strategic team to deliver consumer-led and customer-driven winning innovations, with strong branding and positioning, assuring a fit for purpose portfolio for today and future business • Develop and execute category cluster strategies • Drive and execute mid to long term innovation pipeline • Implement and execute marketing communication strategy • Provide thought leadership for step changes • Ensure speed to market, and maximize portfolio efficiency and effectiveness

Strategic leadership position in Innovation; Enter the Nutrition market globally

End-to-End European Business Unit Leadership

Delivery-oriented, high-achieving Vice President with demonstrable success in growing €multi-million b2b operations through strategic planning and implementation. Skilled at creating high-performance sales teams, increasing key account penetration and opening up new ‘route to market’ product channels internationally. In-depth experience of working within emerging markets, driven by the challenge building business from the ground up and transforming existing operations through change management expertise.

Emerging Markets & Finance

Emerging Markets & Finance

Marketing