Ricarda Peter

I managed corporate communications for LinkedIn in the EMEA region with particular focus on Benelux, Iberia, Nordics and Italy. My role included implementing proactive and reactive consumer, corporate and B2B strategies and campaigns to protect and promote the LinkedIn brand and its reputation.

European PR Alignment // International Event Management // Campaign & Project Management // Strategy Planning // Media Monitoring // Media Handling // Budget Planning & Management // Agency Management // Press Office // Intern Management

European PR Alignment across 20 markets // International Event Management // Campaign & Project Management // Media Handling // Budget Planning & Management

Press office // Social Media Management (organic + paid) // Content Management // Search Optimisation (SEO + PPC) // Event Management // E-mail management // Blogger Outreach Programme

Event Mangement

*Developed an online-business plan and 5-year marketing strategy for Chess Congress. Critical Developments in Marketing Theory & Practice, Marketing Research, Marketing Planning & Strategy, Behavioural Economics, Branding & Marketing Communications, Dissertation on subliminal brand exposure.

Business Strategy, Event Project Planning, Public Relations, International Event Dynamics, Economics & Business Environment, Customer Relationship Marketing, Fundraising & Sponsorship, Managerial Accounting, Understanding & Managing People, Risk & Crisis Management, Dissertation on Event Marketing