Riccardo Calà

My areas of responsibility gravitate towards branding and external promotion. Within these fields I oversee global marketing activities across 8 countries and over 30 hotels. I am also closely involved in the launch of the new R.evo concept. Branding / Strategic marketing / Advertising / Partnerships and collaborations / Project management / Copywriting / Photoshoot planning and direction / Media library management / Coordination of local marketing teams / English translations and proofreading

I took care of a number of key accounts, both international and based in Austria. I followed the projects from acquisition phase to conclusion, going through strategic briefing, quote estimation and team coordination. Scoop & Spoon is an award-winning digital marketing agency with 3 offices across Europe. Account Management / Project Management / Marketing strategy / Branding / Digital Marketing

During my time at the hotel, I managed the rebranding process that saw it become the "Royal Lancaster London", as part of an exciting £80 million refurbishment project. Marketing strategy / Copywriting / Graphic design / Loyalty clubs (B2C, B2B) / Email marketing / Food & Beverage promotion / Press relations / CMS management / Event promotion / Internal communications / Corporate and tradeshow marketing / Marketing support to Basil Street Apartments / Supervision of two team members

Operational marketing / Being in charge of graphic design / Managing two loyalty clubs / Creating email campaigns / Updating content on the websites / Tracking social media / Organizing press visits / Supporting special events / Assisting with internal communications / Admin work (holiday requests, timesheets, collaterals) / Training new staff and interns

Updating brand identity / Planning a new company website / Managing social media / Supplying English language translations / Redefining contracts with specialist press / Editing and producing content for the media and company channels / Producing graphics to support communications / Planning a medium-term marketing strategy

Assisting customers during purchase process / Managing cash flows in the store / Supervising the store in absence of store manager / Updating sales spreadsheets / Taking care of visual merchandising / Dealing with after-sales issues / Operating basic repairs to watches

Assisting customers during purchase process / Being responsible for items on display / Handling delivery from the warehouse / Helping with visual merchandising / Acting as brand ambassador for the company / Occasional employment as clothing model for the online shop / Dealing with great numbers of visitors

Writing press releases / Managing web presence / Drafting a stakeholders’ list / Contacting the relevant media / Mediating between artists and private gallery

Writing press releases / Contacting local and national media / Extensive web searching / Press monitoring / Aiding with events coordination