Richard Abou-Chaar

-Generate the yearly marketing & communication plan & its budget according to strategy set and market dynamics -Engender a yearly tiles’ collection according to worldwide latest trends suiting the local consumer needs - identify short-term and long-range issues to be addressed; providing information & commentary pertinent to deliberations; recommending options & courses of action; implementing directives -Prepare annual budget; scheduling expenditures; analyzing variances; initiating corrective actions

Major achievements: -Implemented the consolidation of the company’s brands portfolio into 3 major brands instead of the 10 -Planned the relaunch of Zanussi brand which smoothly took over the leading market position of Ideal Zanussi brand in the AWM FL -Planned the 360 “Easy Tip” Campaign. The results achieved exceeded the KPIs set: +830% Fans on Z’s Facebook page in 3 months only, +1165% tips received, reached triple the consumers’ number, received 21.4K votes vs the planned 500 votes

Accounts handled: Pepsi Cola International: Pepsi, Diet Pepsi, Pepsi Max, 7Up, Mirinda, Mountain Dew and Aquafina

-Revamped Applebee’s image in the Kuwaiti market through upgrading the communication’s quality and selecting more relevant communication channels -As the communication developed in the Kuwaiti market was the most strategically right in the region, Applebee’s International decided to adapt it in the regional marketing and some in the international markets -Prepare/Organize all aspects related to the launch of new restaurants -Develop and supervise the annual brands marketing plan and activities

B.A. Major Business Administration & Minor Computer Science and Information System