Richard Adam - 老李

Non-Executive Member Supervisory Board of Directors, International Real Estate Holding, Development, Investment and Asset Management company

Founder and Executive, leveraging B2B development and execution of transactions between EUROPE and ASIA (Focus ASEAN), executive recruiting, project & Interim management, alliances, distribution, sourcing, Investment, M&A, business intelligence. Company founded 2006 for project facilitation in Asia, running full Operation since Jan. 2011 www.trendtransfer.asia

The company has derived from various recent M&As and today is the largest provider of transport, hospitality and related services in the area, also the largest employer in the region. The aim is to be the world leading provider of mountain experiences all year round. Responsibilities include development of new markets, services, products, event formats and revenue streams, re-positioning, digitalization.

Chaired by His Highness Sheikh Saud bin Saqr Al Qasimi, Member Supreme Council of the UAE and Ruler of Ras Al Khaimah, I feel privileged and honoured to be challenged making substantial contributions as a member of the Board of Directors and advisor in this exiting times of development of this unique destination.

Consolidated finance, set up organizational infrastructure, staffing, coordinated bid planning and implementation execution, masterplanning (incl. land rights, guarantees and commitments) sponsor akquisition, steering boards and committees, day-to-day operations. Successfully delivered within time, budget (30 mil.€ of sponsoring) and highest standards, what can be seen as the most challenging and demanding project there is in a two year time frame

Design, development of a Media Service Concept for FIFA Worldcup 2006 to be implemented and operated at the International Broadcasting Center for the tournament. Due to tremdendous success, project runs for other international events and related objectives (attract Movie and TV-productions to Bavaria) until today.

Destination Marketing Restructuring, B2B & B2C Marketing Agency for the tourism, industry German State of Bavaria (34m visitors p. a., 42b € turnover p.a., 400k employees) From a One-Man-Show to an exceptional team of 50, leveraged 1500 contracted, B2B clients, generated sustainable benchmark marketing platforms, licensing& branding concepts with an annual turnover of 12m. € in marketing services. Turned around the marketing thinking and really "rocking" the Scene. Thanks to everyone involved.

Achievements: From a bunch of 20 independent hotels and isolated touism related enterprises to a hospitality group with core strategy, brand value and new properties. This development was key in shaping a Joint Venture company with Starwood Inc

Development of Coporate and Business Strategies after relevant internal and external assessments Achievements: Learnt a lot. Strategy is no theoretical Phrase but a road map for every day-to-day decision to be made. Follow this Approach ever since.