Rita Agozzino

Motivi and Fiorella Rubino e-commerce start-up: e-commerce processes and website optimization, customer service management, direct marketing, internet marketing and budget management for ROI optimization, agencies management, promotions, surveys, contests, partnership, website and marketing KPIs definition, monitoring and forecasting. CRM manager for Motivi, Fiorella Rubino and Oltre: SAP CRM roll-out, customer service management, definition, implementation and management of loyalty programs

Definition and implementation of marketing processes and activities in order to retain customers. Promotions management, direct marketing (mail, email and sms), customer base segmentation, target definition, analysis and forecasting.

Consumer activation and retention marketing manager Core Responsibilities: consumer seller activation and retention, international best practice sharing, price and marketing promotions management and project management. Main activities: define and implement casual seller strategy and action plan, on site and direct marketing campaign, promotions and educational tools. PM for an international project launched in Italy as pilot and involving all the BU areas.

Commercial & Marketing department; Performance Management MBA project work: Ferrari commercial processes analysis, from factory delivery to customer delivery: efficiency opportunity evaluation focusing on logistics distribution and business model of the European branches.

post mechanical sorting center. Process improvement Implementation of microlayout logics and process standardization, material handling management optimization, system data analysis using Poste Italiane software, production time scheduling elaboration.

Engineering consulting company - power plant design. Process Engineer Purchase technical documents, functional documents, P&ID engineering, thermodynamic cycles simulation, project engineer assistance.