Rithika Ganeshan

• Monitored key social media metrics and analyzed campaign performance data to drive strategic, data-informed decisions • Applied data-driven insights to refine content strategies, optimizing reach, engagement, and overall campaign impact • Developed compelling, brand-aligned content (posts, graphics, videos, campaigns) tailored to platform-specific audiences • Designed and executed targeted social media campaigns to promote products, events, and brand initiatives • Built authentic audience engagement by ma

* Entering and updating project cost and financial data in Excel and internal databases * Recording quantities, rates, material costs, labour costs, and other project information * Organizing and maintaining project documentation and records * Checking data for accuracy, completeness, and inconsistencies * Updating cost estimates, budgets, and spreadsheets based on information provided by consultants * Compiling data from invoices, quotations, bills, and project documents * Preparing and formatting Excel s