Ritu Chopra

• Lead cross-functional collaboration with marketing, design, and product teams to develop and execute campaigns that enhance online brand visibility. • Drive social media strategies that increased engagement by 35% in the last 7 months. • Currently leading the redesign of the website to improve user interface (UI) and user experience (UX), aiming to make the site more effective and engaging for users. • Oversee the design and content of monthly newsletters

- Created a detailed style guide from scratch that improved design and brand consistency across all design materials. - Skilled in video production, adeptly conceptualizing, scripting, shooting, and editing diverse content to effectively convey brand messages and foster user engagement across digital platforms. - Conducted research on the latest trends and products in the design industry, resulting in a cutting-edge design for various events and projects.

• Effectively managed a team of 16 creative professionals and forged robust connections with cross-functional stakeholders and partners • Supervised all creative processes, ensuring adherence to brand guidelines and accurate implementation of changes by the offshore team • Maintained the quality of project deliverables like Presentations, report, infographics, charts, ads, carousal banners throughout the entire development lifecycle

• Created brand identities and design concepts for organizations like Enhelion Knowledge Ventures, Sage Publishing, and Aptara • Collaborated with Boston Consulting Group on onsite project, resulting in improvement in project efficiency • Strategically managed workflows, reducing project delivery time and nurtured vendor relationships

• Led a team of 4 team members and worked closely with multiple freelance designers to create extensive design concepts for a variety of collateral, including infographics, microsites, catalogues, brochures, campaigns, white papers, and reports across various platforms. • Specialized in overseeing the complete branding of book fair exhibitions, efficiently managing every stage from conceptualization to execution with vendors to ensure a seamless and memorable experience for both exhibitors and attendees.

• Extensive experience as both an individual contributor and team leader, managed a group of 11 designers to create designs for newsletters, promotions, and sales materials • Collaborated with executives and marketing professionals to align creative work with the company's brand and objectives • Set team performance goals, enhancing efficiency • Designed templates for clients like Disney, Appleseed and Time Life

• Balanced dual roles as an individual contributor and team leader overseeing 7 designers • Collaborated with marketing to create visual strategies, contributing to increase in business development • Spearheaded design and illustration of textbooks, marketing materials, and English literature workbooks, meeting tight deadlines with improvement in efficiency • Supported multi-discipline teams, delivering design solutions that balanced customer requirements for performance and cost optimization.

• Have created book covers and inner spreads for clients like Disney, Time Life, Crabtree, Teaching Strategies Inc., National Geographic, Mc Graw-Hill, Scholastic, Houghton Mifflin Harcourt, Cengage Learning and Oxford University Press, and more, serving audiences in education and trade markets • Accomplished a high success rate in creating layouts for promotional materials • Worked closely with customers to collect and clarify requirements, set project boundaries, and effectively oversee project progress