Robert Echtermeyer

Created the strategic game plan for the company’s lobbying engagement within the mobility sector. • Act like a spokesperson to Influence legislative processes to create a positive environment for company’s mobility product portfolio. The Mission is to transform these products into effective businesses. • Created decision templates to engage the COO-Customer Solutions (Board Member) into the political debate, focused on market creation, market design of public charging infrastructure.

Die Nationale Plattform Zukunft der Mobilität (NPM) ist der zentrale Ort zur strategischem Weichenstellungen im Mobilitätsbereich. Der Wandel in Mobilität geht mit tiefgreifenden technischen, rechtlichen und gesellschaftlichen Veränderungen einher. Daher betreibt die NPM zu komplexen Themen Faktenklärung und bindet relevante Stakeholder, sowie Fachexpertise und Politik ein. Aufbauend auf den Diskussionsergebnissen in der NPM werden Handlungsempfehlungen an Politik, Wirtschaft und Gesellschaft ausgesprochen.

Managing Nissan’s representative office including the political stakeholder management in Berlin. Created, executed strategies to make the company’s future mobility strategy, which is based on e-Mobility, Autonomous Drive and Car-Sharing visible in the political arena.

Created and implemented of a highly specialized, automatized B2B sales programs to boost company’s sale in the electric car segment. (NISSAN the pioneer of electric cars). • Implementing of dedicated services around the company’s e-Mobility product portfolio. • Creating of founding possibilities to widen the company’s service portfolio in the field of e-Mobility and sustainable cities.

• Development and implementation of overall communication campaigns related to company’s e-Mobility aftersales product portfolio: home charging equipment, installation service, charge card services etc. • Project lead within a cross-functional team to create MINI’s brand campaign: “MINI NOT NORMAL”. Creation of the agency briefing incl. the elaboration of the strategical, communicative aspects, organizing the pitch events, creation of decision templates for the top-management.

• Strategic planning of a new trade show within the HANNOVER MESSE: The “IndustrialGreenTech”. • Implementation of all the trade show’s strategic elements such as: elements of multichannel communication, branding concept, program highlights, a partnership program focused on key companies which we used as the main facilitators to scale up the community

• Creating and implementing of marketing concepts for the company’s real estate portfolio in Berlin. • My comprehensive network within the cultural scene and their institutions helped me to build a stable customer base and to attract creative founders from other parts of the world. • Helping the company to find new buildings and to bring them under their management.

• Responsible for the entire business administration: business and financial operations, employee management, marketing, brand development plus, investor relation management. My Idea was to create a brand which belongs to Berlin’s exclusive culture scene, a birthplace for new cultural concepts, movements, and trends.

Führung verstehen! - Die Digitalisierung verändert unsere Welt – wie wir leben und arbeiten, welche Organisationen erfolgreich sind und wie unsere Gesellschaft funktioniert. Führung bedeutet, diesen Wandel jeden Tag aufs Neue zu gestalten, mit Weitblick und doch in kleinen, konkreten Schritten. Dadurch ist Führung keine Position, sondern verbindet Handlung und Haltung: Wie erkennt man frühzeitig Chancen und Risiken? Wie trifft man gute Entscheidungen?

Marketing von Life- Style- positionierten Marken.