Robert Gaggin

Manage the creation of content to support market awareness and education initiatives, demand generation campaigns, and sales productivity and effectiveness, in order to drive CCC and its European subsidiary RightsDirect's sales goals and business objectives.

Managed CCC's partner program, driving over $4M in annual revenue in rights licensing via partner integrations and referrals in the academic and corporate markets. Marketed program to prospective companies/organizations to recruit key partners in targeted segments and assist with the integration process. Developed annual marketing plans with key partners and built awareness with end users.

Assisted in the various stages of product development including gathering data, model development and statistical analysis. Drove new product development, enhancements to existing products, and marketing initiatives. Conducted market and competitive research with academic professionals to determine market trends and demographics in support of CCC initiatives. Delivered targeted marketing programs and campaigns to drive revenue for CCC’s academic pay-per-use services and Annual Copyright License.

Provided marketing support of pre- and post-published middle school mathematics titles, including the highly-successful Connected Mathematics 2 (CMP2) program. Trained sales force and consultants on middle grades and high school core and ancillary products.

Managed the development and publication process for titles within the School Strategic Market Group, including the best-selling Microsoft Office XP, Introductory Course by Pasewark and Pasewark. Coordinated projects with authors, developmental editors, freelance reviewers, production, QA, and manufacturing to ensure the timely publication of assigned titles.

Directed research team in gathering and maintaining data for 100 analyst firms and 350 national media outlets in the technology industry. Member of Product Development team responsible for the development, design, and roll out of company’s Web-based editorial calendar delivery system.

Proofread documents and graphics and performed copyediting tasks.

Provided editorial and administrative support for Tax Practice series.

Literary Criticism, Philosophy