Robert Goossens
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Robert Goossens
- Bis heute 12 Jahre und 9 Monate, seit März 2013
Group Brand Manager
British American Tobacco Switzerland
VFM Portfolio strategy definition and planning (pricing, activities, deployment) Head of Parisienne (further assuming previous responsibilities) VFM Portfolio Team Management
- 10 Monate, Mai 2012 - Feb. 2013
Head of Parisienne
British American Tobacco Switzerland
Local & International Brand Guidelines and Strategy definition. Through the line Consumer engagement mix creation, Pricing Strategy Brand Innovation pipeline owner (incl.. Product Development). People Management.
- 2 Jahre und 1 Monat, Juni 2010 - Juni 2012
Sr Brand Mgr Tobacco Benelux
British American Tobacco
Cross-country Team Management. Portfolio Strategy & Management across end markets under responsibility. Portfolio Pricing Strategy. Consumer engagement mix set-up & implementation, within international brand guidelines. Multiple markets’ people management
- 5 Monate, Jan. 2010 - Mai 2010
National Field Force Mgr
British American Tobacco
Reorganisation of Field Force team (headcount reduction 13) whilst delivering results according to Marketing plan; Managing and facilitating relevant negotiations with Unions Representatives; Grow Distribution and Communication platforms into strategic competitive advantages; Lead company into preferred Partner position for Trade stakeholders. (03/2010 – 05/2010: Temporary additional take-over of Trade cycle planning team Management until replacement found; role: strategic activity planning, Budget & peop
- 2 Jahre, Jan. 2008 - Dez. 2009
National Horeca Manager
British American Tobacco
Team creation and management; Define and implement channel strategy; Build channel into strategic competitive tool; Grow Company’s portfolio weighted distribution and communication platform; Improve sales/Vending initiatives’ efficiency and effectiveness; Budget Owner.
- 2 Jahre, Jan. 2006 - Dez. 2007
Jr Brand Mgr
British American Tobacco
2007 - Project manager for the launch of a Premium tobacco innovation (KENT Nanotek). 2006 - Project manager for the Barclay to KENT brand migration.
Management Trainee
British American Tobacco
4/6 months assignments in the company’s various marketing dpts. (Consumer Research, Trade & Brand Marketing).
Ausbildung von Robert Goossens
- 2000 - 2004
Joint MasBusiness Management, as well as International Relations
St-Andrews University, Scotland
Grade: 2.1
Sprachen
Französisch
Muttersprache
Englisch
Fließend
Deutsch
Fließend
Spanisch
Gut
Portugiesisch
Gut
Italienisch
Gut
Niederländisch
Gut
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