Robert Hagen

As a marketing projectmanager i focused on the design and supervision of marketing activities. I have extensive experience in the analysis, monitoring and optimization of affiliate marketing campaigns as well as in the strategic alignment of project management in telemarketing. In addition, I supported the division management with cross-divisional tasks, the calculation and assessment of business cases as well as the technical supervision and training of trainees.

Grade: 1.2 The degree program is dedicated to the question of how business processes can be analysed, optimized or newly developed with a view to digitalization and globalization - always taking economic efficiency into account. In addition, modules such as “Organizational Transformation” and “Design Thinking & Business Model Innovation” provide you with the necessary tools to support companies from a wide range of industries in their digital transformation.

Grade: 1.3 The degree program teaches students to create marketing concepts as well as market and target group analyses. Practical knowledge is imparted, with which suitable measures can be achieved and consistent success monitoring can be carried out, for example in social media marketing. The course also deals with topics such as web design, e-commerce and web analytics to enable students to analyze and manage customer behavior in an online store or on a website in a targeted manner.

Geschichte, Deutsch, Politik, Englisch, Mathe