Roberta Bettanin

- Managed a team of 12 editors/content managers on behalf of Microsoft - Supervised everyday operations aimed at effectively increasing engagement (CTR) through a fast-paced content strategy - Coordinated creative teams to develop key messaging, cross-channel content & copy, and SEO-oriented articles - Reached monthly targets through in-depth data analysis (Power Bi, Adobe Analytics)

Project Management for clients in the fashion industry, content creation and coordination for digital campaigns and social media platforms - Created and developed cross-channel content with viral potential, managing content-related projects with Agile methodologies - Managed online campaigns for various clients, effectively driving brand awareness - Increased traffic to social media accounts through strategic planning, analyzing data for targeted social media growth - Managed relations with influencers

- Identified target audiences & campaign goals - Determined engagement strategy across traditional and digital channels - Developed reports to track performance across owned and paid channels - Identified emerging trends, critical issues, key influencers, and opportunities for improvement - Evaluated results and developed insights and recommendation to aid clients in updating their communications & outreach strategies